Recharged Shields features the opinions of Casually Addicted’s very own Craig Shields. Each time a different topic will be in his sights as he attempts to bring some interesting discussion to the world of gaming.
I’ve never truly understood why everyone gets so excited about sales. It’s just a bunch of items that were too expensive to begin with that nobody bought. In a way it’s a bit like the discarded partner in a relationship, lonely, insecure and gathering dust at an alarming rate.
A wander in the UK this past Saturday morning and you would’ve seen an almighty queue outside Next stores (a retail fashion outlet) all over the country. Possibly thousands of women and a few disgruntled husbands huddled outside waiting for the doors to open and the stampede over shop staff to ensue – for this reason alone I’m glad I’m currently single.
“this mythical Steam sale….adorns the internet like a Miss World sash”
In a similar fashion over the past few days my PC gaming brethren have informed me that the Steam sale is underway and it’s seemingly an important day in the Steam calendar – possibly the Steam equivalent of Christmas. It’s at this point where Gabe Newell reveals himself to be the father of sales and delivers all the games you could ever hope to play in exchange for a few numbers of your credit card.
It’s been fascinating watching PC gamers of all ages buy games that really and truly they had next to no interest of ever buying but they’ve bought them anyway. “Dear Sir, is that game that I had no interest in playing being sold for $4? Put it on my tab.”
It’s great for publishers and developers as they receive a nice financial bump on products that weren’t pulling their weight at the normal RRP. It’s fantastic advertising for Steam and Valve as talk of this mythical Steam sale where everything is sold for pennies currently adorns the internet like a Miss World sash and it’s great for gamers who like wasting money.
Of course if you’re reading this as a shrewd Steam sale customer who hasn’t been sullied by the neon lights of cheap games and only pulled the trigger on games you’ll actually play then I applaud you.
As a console gamer I feel the Steam sale is nothing more than a way for PC gamers to keep on justifying the price of upgrading every few years. Yes you pay thousands of dollars, pounds or euro’s but just look how many dollars you’re saving on Tomb Raider this week. It’s clearly worth it in the long run isn’t it?
No it’s not. The Steam sale is fantastic for people who have an unlimited amount of time to play all this stuff, the problem here is that people with unlimited time are usually millionaires and could afford the original RRP anyway. The other excuse you use to justify buying game number five is that this money will go towards the making of Half-Life 3. It won’t. You keep trying to justify the next purchase and the next but the sad thing is that you know you’ll never play most of these games – yet you buy it anyway.
I spoke to a gentleman at one of the Next stores who informed me that the sale had gone so well they had run out of bags for customers. How many of those who purchased more than a few things at the sale will soon be needing bigger wardrobes or cupboards? Incidentally, is your hard drive big enough for all those games? It’s time to upgrade again.